About Me
Keith Starcher
Keith Starcher is a Professor of Business at IndianaWesleyanUniversity where he studies and teaches marketing strategy and other marketing-related courses at the undergraduate and graduate levels.
Dr. Starcher has 30+ years of experience in both Fortune 500 and family-owned companies. His primary objective in counseling business owners is to help them create a blend of resources and capabilities that lead to competitive advantage in the marketplace.
Keith began his career working with Westinghouse after graduating with a degree in metallurgy from PennState. He continued his graduate studies at the University of South Florida obtaining both an M.B.A. and a PhD.
Dr. Starcher spent several years with General Electric and, prior to joining the academy as a full-time professor in 2003, he was President of Zion Industries, an induction heat-treating firm with plants in Ohio, Michigan, and North Carolina.
Keith grew up near Pittsburgh, Pennsylvania where he met his wife, Margaret. They have raised four children and enjoy spending time with their seven grandchildren.
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